Ocean Park Auto services and repairs all models of Jaguars
For over 90 years, Jaguar has pushed the boundaries of what is possible, inspired by our founder, Sir William Lyons. He insisted that every car the company produced combined performance and beauty like no other. His uncompromising vision set new benchmarks that we still live by.
- 1922 – Swallow Sidecar Company was founded by two motorcycle enthusiasts, William Lyons and William Walmsley leading to SS Cars Ltd.
- 1935 – SS Jaguar name first appeared on a 2.5-litre saloon, sports models of which were the SS 90 and SS 100.
- 1949 – Jaguar made its name by producing a series of eye-catching sports cars, such as the XK 120.
- 1951 – Jaguar leased Browns Lane from The Daimler Company Limited, which quickly became its principal plant.
- 1961 – Jaguar developed XK 140 and XK 150, and the E Type.
- 1969 – Development from the race winning and Le Mans conquering C and D Type Sports Racing cars refined as the short-lived XKSS, a road-legal D-Type. Few engine types have demonstrated such ubiquity and longevity: Jaguar used the Twin OHC XK Engine, as it came to be known, in the Jaguar XJ6 saloon.
- 1965 – British Motor Corporation(BMC), the Austin–Morris combine, bought Pressed Steel.
- 1966 – Sir William Lyons elected to not fight BMC’s offer to buy Jaguar and BMC took control. Pressed Steel and Jaguar, BMC changed its name to British Motor Holdings.
- 1968 – British Leyland, a new holding company which appeared, but the combination was not a success.
- 1980 – Egan Installed as chairman is credited for Jaguar’s unprecedented prosperity immediately after privatization.
- 1984 – Jaguar was floated off as a separate company on the stock market.
- 1986 Egan reported he had tackled the main problems that was holding Jaguar back from selling more cars: quality control, lagging delivery schedules, poor productivity, and laid off about a third of the company’s 10,000-some employees to cut costs
- 1989 – Ford made offers to Jaguar’s US and UK shareholders to buy their shares.
- 1999 – Jaguar became part of Ford’s new Premier Automotive Group along with Aston Martin, Volvo Cars and, from 2000, Land Rover.
- 2007 – Ford announced that it planned to sell Jaguar, along with Land Rover and retained the services of Goldman Sachs, Morgan Stanley and HSBC to advise it on the deal.
- 2008 – Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors of India.
- 2011 – A reduced Browns Lane site operates today, producing veneers for Jaguar Land Rover and others, as well as some engineering facilities. A new assembly plant was opened at Pune, India.
- 2012 – Jaguar designer Ian Callum confirmed that there would not be a Jaguar SUV, but suggested that he may be designing a crossover for Jaguar.
- 2013 – Jaguar announced the C-X17 concept.
- 2014 – A compact four-door saloon called XE was announced at the Geneva Motor Show with sales scheduled for 2015
We’re continuing that tradition with the launch of the new F-TYPE sports car. This definitive two-seater sports car continues a revered bloodline that began with the C, D and E-Type. The latter is an enduring icon, still considered the uncompromising vision it defined the market that the F-TYPE is redefining today.
Jaguar cars are built on our state-of-the-art production lines at Castle Bromwich. It’s a place of awe-inspiring craftsmanship, where hundreds of high-tech robots and multi-million-dollar machines operate in perfect synchronization alongside thousands of highly skilled workers. And it’s up to Grant McPherson, Director of Operations, to make sure each car is perfect.